How Often Should I Be Blogging? Weekly? Daily? Why is Online Marketing SO MUCH WORK?
It ain’t easy being a blogger these days. All of the paparazzi, the constant questions, the autographs. It can get overwhelming.
More often than not, when we mention blogging, we get one of two responses:
- I need to blog more.
- OH MY GOD, are you going to write about me?
I’ll get back to the first one. But, quickly, I’d like to go ahead and tell the world that bloggers are writers, and as such, you signed a contract with us at your birth that allows us to refer to you (directly with explicit permission or indirectly through metaphors, interpretive dance or innuendo) with any measure of truth or alternative facts that we want. Sorry… not sorry.
Now that we have that out of the way, let’s talk about how often you should be blogging. You see, there’s no one answer that will make you happy because there are eleventymillion variables in how successful your blogging will be.
A few of those “How Often Should I Be Blogging?” variables include:
- Size. Because size matters. Yoast, a top SEO plug-in for WordPress, will only “greenlight” your blog if it has at least 300 words. Shoot for at least 350-400 if you regularly blog.
- Quality. Motion of the Ocean. Whatever. In those 300 (or more) words, you shouldn’t try to string together keywords you guess people will use to find your blogs, site and awesome services or products. In fact, your keywords should be pretty organic in whatever it is you’re blogging. Because QUALITY CONTENT IS WHAT THE PEOPLE WANT. So do search engines, because they only exist to serve the people.
- Current trends, blogging history, social media impact, your voice, the moon, aliens, and summer vacation. The rest of the variables all fall under the label of “herding kittens,” when you’re a small business owner, especially. Basically, setting a goal for the perfect blogging schedule may create anxiety and frustration that leads to less blogging, fewer results. Relax, you have no control over anything.
What do you have control of? Your motivation and your editorial calendar. Control is an illusion, anyway.
We say that the best way to maintain control over your blogging efforts is to have an editorial calendar. That can be something you physically write out on a calendar, put in your phone or “word vomit” on a blank screen/paper. Currently, the MojoWriting editorial calendar exists in a document on a laptop, with words splayed out for our eager eyes to digest and remember what we meant when we typed out, “the dog to cheese ratio.”
WHO DOES THAT?
400 words later (see how we do that?) the answer you seek is here. HOW OFTEN SHOULD I BE BLOGGING?
- Daily: Overachievers, schedule-clingers, small business owners with constantly rotating inventory, event marketers, businesses in competition with other daily bloggers.
- Weekly: Regular, small business owners who can spend an hour or so each week reflecting on their progress or forecasting what they’ll be doing in the next few months. It’s a sweet spot, and props to anyone who takes this and blogs twice or three times a week. The downside is that blogging too often can lead to wimpy content.
- Monthly: Regular, small business owners who took those “weekly” blogging hours and dedicated them to an authoritative blog (at least 600 – 1,000 words) that establishes the business as an expert. Street cred. Thought leadership. Awesomeness.
- When the Mood Strikes: We’re a fan of this because we totally jive with the “authentic marketing” vibe. You be you. Do what feels right. Take risks. Play it safe. Just blog and don’t worry so much about the rules. Given Google’s penchant for changing those rules (even when it is for really good reasons), you may as well stay true to yourself and your small business.
- When Neil Patel Says So. 5 Simple Steps to Being Neil Patel, Our Digital Marketing ForeverCrush.