Diving into the world of online marketing can be a harrowing experience. You know you need an online presence, but how do you make that happen in a way that will keep your customers or clients coming back? You need some Mojo (get it?)!
Many people are intimidated by the thought of writing, grammatical mistakes, creating interesting tidbits for their readers/customers or any number of issues that come from sitting at a computer and trying to promote a product, business or person. Today’s Internet is all about revolving content that is dynamic, engaging and zaps readers at their seats. Nobody wants to have a page full of boring text that repeats the same keywords over, and over again (you know, that SEO thing… oh, you don’t know SEO? Its an acronym for “Search Engine Optimization.” It helps your ubiquitous Google Rank and helps drive traffic to your website. Yep, that’s SEO!). People want to quickly find a product or service, get the details and make an informed decision.
People also want to be treated like they are intelligent. They don’t want gimmicks (no, really, the 1000th UV, er, Unique Visitor to your site isn’t likely to buy that they’ve won a $5000 gift card to Macy’s, they’ll just be annoyed and go elsewhere).
For example, a pop-up ad like this:
FREE E-BOOK! TOTALLY FREE BECAUSE WE LOVE YOU THAT MUCH!
…is insulting, and people are just going to keep on clicking past your site. I don’t mean to offend, I just wanted to throw that out there (kind of like my very own free e-book, right?).
For the record, I have a million more pointers like that. You’re still reading, right?
Because I’m engaging you with humor, snark and a virtual cornucopia of facts that will help bring your website into the new, semi-casual (yet, highly professional) culture of online business and marketing. Creating a series of blogs or articles for your website can be a chore, but it can be one of those necessary evils in order to shine above your competition.
I am a writer and a back-end administrator of several Internet applications such as WordPress and vBulletin. I have a pool of talent just waiting to be tapped into, aside from my own magnanimous talents, and can deliver fresh and engaging copy for your site at a reasonable rate. Your presence on the Internet is just as important as the letterhead you use and the displays in your front window. In today’s world, your business is judged on appearances and approachability. Harness that knowledge and take your business further than you ever dreamed possible.